Hi, I’m Vini Meirelles.
In early 2020, while working in the Foodservice business unit at KraftHeinz, I faced a career pivot due to the Covid-19 pandemic impact on the business and the subsequent restructurings. This experience made me realize the importance of having more control over my career. I transitioned to independent consulting with a focus on helping mid-size US-based food manufacturing companies professionalize their finances, leveraging my experience in the industry.
During my tenure at KraftHeinz, I held significant roles, including CFO of a $300M business unit, Head of Financial Planning for the $18B USA business and Head of Commercial Finance for the $2.5B Foodservice business unit. These roles involved managing high-stakes financial operations and developing financial strategies in partnership with many stakeholders, providing me with deep insights into the food manufacturing industry, both in retail and away-from-home.
I developed valuable resources for my target audience such as courses exploring common challenges such companies face, assessment scorecards to help guide CEOs and CFOs in managing finances, and articles exploring an array of relevant themes, among others.
Today, I work with CEOs and CFOs of mid-size food manufacturing companies in the US to help them make their finances more professional. I enjoy the flexibility of my schedule and the freedom from corporate politics, allowing me to focus on delivering significant impact.
"Vini made an indelible impact during his time with us. Joining as interim Director of FP&A, he quickly became an invaluable asset, introducing critical processes, offering expert financial analysis, and practical solutions. His dedication and problem-solving skills set a high standard for interim professionals. He is among the best we've worked with."
- Dickson A. / CFO @ Grocery Delivery Services
"As the leader of Marketing and Sales of the Non-Commercial Foodservice segment at KraftHeinz, managing a $400 million portfolio, I relied on Vini’s expertise to support our growth strategies. His ability to provide valuable financial insights and his dedication to joint business planning were key to achieving consecutive years of growth in our channel. Vini was an invaluable partner in our mission to build strong customer partnerships and drive our business forward."
- Patricia K. / Marketing and Sales Director @ KraftHeinz Foodservice
"I worked closely with Vini in various Finance roles throughout our careers. He is a consummate FP&A professional with a talent for establishing financial processes and routines, implementing accurate forecasting, and enhancing visibility into financial performance. I met him early in his career and saw his potential right away. Based on our prior successful work together, I invited him to work with me when I moved to Europe, a decision I've never regretted. Vini’s analytical skills, strategic thinking and dedication make him an invaluable asset to any organization."
- Trajano R. / Supply Chain CFO @ Fortune 500 CPG company
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A unique FREE email course is designed for CEOs and CFOs in the food manufacturing industry.